BRU Direct

    What's New on BRU Direct: Faster Sign-In, Lifetime Savings and a Smoother App

    A customer paying for a BRU Direct order with a phone showing a payment QR code and the exact amount already filled in, next to an iced latte and a breakfast sandwich at BRU Coffee & Bar

    We have been making continuous improvements to BRU Direct over the past few weeks, all with the same goal: getting your order placed faster, with less typing and fewer steps along the way. Here is what is new.

    One-tap sign-in with Apple and Google

    You can now create your account or sign in with a single tap using Apple or Google, alongside LINE and email. On an iPhone, Apple sign-in uses Face ID or Touch ID, so there is no password to remember and nothing to type.

    The sign-in choices are now ordered by convenience: Apple and Google first, then LINE, then email. Whichever you pick, your first direct order still gets 10% off automatically.

    The payment QR now fills in the amount for you

    Previously, the payment page showed a QR code and you had to type the exact order total into your banking app yourself. Get it wrong by a baht and the slip check would flag it.

    Now the K SHOP QR code on the payment page is generated fresh for your order, with the exact final total already embedded, including any discount and the delivery fee. Scan it with any Thai banking app, confirm and pay. No manual calculations and no accidental typos.

    Nothing else about payment has changed. You still upload your slip after paying, and it is still checked automatically against your order total before the kitchen starts.

    Track your savings on every order, and over time

    Across completed direct orders so far, customers have saved an average of nearly 29% on menu prices compared with third-party delivery apps. The exact saving varies from order to order, depending on the items you choose and how each third-party platform prices them on the day.

    To make that value clear, BRU Direct now tracks your savings on every order, as well as your cumulative lifetime savings in your profile. You can see exactly how much you have saved by ordering direct, across all of your orders, and it grows every time you order.

    Favourites, one-tap reordering, and a smoother basket

    We have refined the basket and checkout screens from top to bottom:

    • Favourites: Tap the heart icon on any dish or drink to keep it handy for instant access.
    • Quick reorder: Repeat a past order with a single tap from your order history.
    • Clearer delivery fees: See the exact delivery quote and ready time before you confirm.

    Built from customer feedback

    By taking orders direct and arranging a dedicated point-to-point rider for each one, we have learned important lessons straight from customer feedback. We want the ordering experience to be as smooth and reliable as possible. We will continue to develop and refine BRU Direct, because we believe building a direct relationship with our customers is the right way forward.

    What has not changed

    • Direct prices are still well below third-party delivery apps, because no commission is added.
    • Deliveries are point-to-point from our kitchen to your door, never batched with other drops.
    • The delivery fee still goes directly to the rider.
    • Your first direct order still gets 10% off automatically.

    If you have not tried ordering direct yet, now is a good time. Signing in takes a tap, and the QR does the maths for you.

    BRU Direct. Restaurant prices. Direct delivery. Built by BRU.

    Frequently asked questions

    How do I sign in to BRU Direct?
    With one tap using Apple or Google, or with LINE or email. Apple sign-in uses Face ID or Touch ID on an iPhone, so there is no password to type.
    Do I still need to type the payment amount into my banking app?
    No. The K SHOP QR on the payment page is generated for your order with the exact total already embedded, including any discount and the delivery fee. Scan it and the amount is already filled in.
    How much cheaper is ordering direct?
    Across all completed direct orders, customers have saved an average of nearly 29% on menu prices compared with third-party delivery apps. The exact saving varies depending on the items ordered and how each third-party platform prices them.
    Where can I see my savings?
    BRU Direct tracks your savings on every order and shows your cumulative lifetime savings in your profile, so you can see exactly how much ordering direct has saved you.
    Do I still upload my payment slip?
    Yes. After paying, upload the slip in the app as before. It is checked automatically against your order total before the kitchen starts.
    Is the first-order discount still running?
    Yes. Your first direct order gets 10% off automatically, whichever sign-in method you use.